BCB, Coca-Cola renew partnership for two years
The Bangladesh Cricket Board and Coca-Cola Bangladesh have renewed their partnership for 2 more years, reinforcing their shared commitment to cricket and nationwide fan engagement.
Senior representatives from both organisations signed the agreement today (27 June) at the Sher-e-Bangla National Cricket Stadium in Dhaka.
Moin Ullah Chowdhury, Managing Director of Coca-Cola Bangladesh, and Momshad Ali Khan, Director of Public Affairs, Communications, and Sustainability, represented the company.
Keep updated, follow The Business Standard's Google news channel
Nizam Uddin Chowdhury, Chief Executive Officer of the Bangladesh Cricket Board; Masuduzzaman, Chairman of Marketing and Commercial and Member Secretary of the Bangladesh Premier League Governing Council; and Asif Rabbani, Chairman of Media and Communication and Vice-Chairman of Marketing and Commercial, represented the board.
Under the renewed agreement, Coca-Cola Bangladesh will remain the official beverage and hydration partner of Bangladesh cricket for the next two years.
As the official beverage partner, Coca-Cola Bangladesh will provide refreshments to players, staff, and spectators at matches and related events.
The partnership is designed to foster the ongoing growth and development of cricket in Bangladesh, while delivering enhanced fan engagement initiatives nationwide.
In 2024, Coca-Cola Bangladesh became the official beverage partner for all formats and categories, including the men's, women's and Under-19 teams, for a two-year period. The previous agreement was concluded earlier this year.
"Cricket has a unique ability to unite people and inspire communities throughout Bangladesh," said Moin Ullah Chowdhury.
"We are delighted to renew our partnership with the Bangladesh Cricket Board and to continue supporting a sport that millions of Bangladeshis passionately follow," said Moin Ullah Chowdhury.
Masuduzzaman said, "We are pleased to welcome Coca-Cola Bangladesh back as a partner. Their ongoing support will further strengthen fan engagement initiatives and contribute to the ongoing advancement of cricket in Bangladesh."
The renewed partnership reflects the shared vision of Coca-Cola Bangladesh and the Bangladesh Cricket Board to foster memorable cricket experiences for fans across the country.
