World’s most valuable hotel brands 2026
Illustration: Ashrafun Naher Ananna/TBS Creative
Hilton has retained its position as the world's most valuable hotel brand for the 11th consecutive year. Its brand value increased by 28%, driven by strong revenue expectations, underpinned by continued global expansion and the increasing contribution of its premium full-service portfolio. Overall, total brand value of the top 50 hotel brands rose 21% to $69.8 billion.
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