What do Bangladeshis buy most online?
Proportion of individuals who purchase goods or services online
Illustration: Ashrafun Naher Ananna/TBS Creative
According to the ICT Access and Use by Households and Individuals Survey 2024-25, e-commerce is driven by apparel related items, with spending focused on everyday goods rather than high-value digital products or specialised services. Clothing dominates in rural areas, while urban demand is higher for food and groceries, reflecting stronger platform availability and delivery infrastructure.
