Israel invests $730m into international image campaign amid falling US support
Known as “hasbara”, the campaign underscores a high-stakes effort to counter growing international criticism
The Palestinians also rejected the cash several times in 2019 after Israel trimmed the sum in retaliation for funds going to the families of jailed or killed militants Photo: Collected
Israel is funnelling nearly $730 million into its 2026 public diplomacy campaign, marking a dramatic increase aimed at reshaping Tel Aviv's global image after years of atrocities in Gaza, Palestine.
The approved budget represents almost a fivefold rise from last year's $150 million allocation, which stood at around $7-10 million before the Gaza war began in October 2023.
Known as "hasbara", the campaign underscores a high-stakes effort to counter growing international criticism.
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According to recent polls and surveys, support is slipping, particularly in the US, long considered Israel's most vital ally.
