Soccer viewership in US surging since World Cup
Nielsen's Fan Insights data showed that the number of US residents identifying as soccer fans increased by 13%, from 66.8 million in July 2025 to 75.2 million in July 2026.
Nielsen's Fan Insights data showed that the number of US residents identifying as soccer fans increased by 13%, from 66.8 million in July 2025 to 75.2 million in July 2026.