World’s most valuable luxury & premium brands 2026
Apparel accounts for 70% of the sector’s total brand value, while Porsche remains the world’s most valuable luxury and premium brand.
TBS Illustration
Apparel dominates the luxury and premium sector, representing 70% of total brand value—$204.5 billion across 33 brands—followed by automobiles. Porsche continues to lead the field, holding its crown as the world's most valuable luxury and premium brand for the ninth year in a row.
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