Boots dominating the Fifa World Cup 2026
By 528 players in starting lineups as of 27 June 2026
Illustration: Ashrafun Naher Ananna/TBS Creative
Nike and Adidas are dominating the 2026 World Cup, with Nike boots worn by 232 of the 528 starting players and Adidas close behind with 218. Visually, pink boots have emerged as the tournament's signature look, worn by an overwhelming 69% (365) of the starting lineup. Among the tournament's biggest icons, Cristiano Ronaldo reps Nike's Mercurial, Lionel Messi sports the Adidas F50, and Neymar takes the pitch in Puma Future boots.
