ENOVAR: Designed for now

How AKIJ Resource's newest brand is bringing fresh thinking to Bangladesh's electrical market

A newlywed couple, Rayhan and Nadia, had just spent four months getting the apartment right. The walls were freshly painted. The kitchen tiles were imported. The furniture had been chosen piece by piece over several Fridays. By the time the last shelf was assembled, the apartment felt like something they had genuinely built together, not simply occupied.

Then the electrician installed the switches. The same dull beige plastic that appears on most walls in most apartments in Dhaka. Utilitarian, anonymous, indifferent to everything they had done around them. Rayhan asked if there were other options. The electrician shrugged. Outside of a few niche imports, this was the default standard. The bulbs were dimmer than expected. The kitchen ran on appliances that worked, technically, while making everything slightly harder than it needed to be. They had spent four months building a home of their choosing, yet the infrastructure running through its walls had been chosen by default. This is how much of Bangladesh's electrical accessories market has worked for years: consumers inherit options rather than choose them.

Enovar was built to challenge that.

A brand built from the ground up

The name Enovar encodes that ambition, derived from Energy, Innovation, and Reliability. The tagline, "Designed for Now," is its product philosophy distilled into three words. Behind it stands AKIJ Resource, one of the country's leading conglomerates, with operations spanning shipping, building materials, FMCG, IT services, and logistics across 40-plus strategic business units. In a category where trust matters, that backing is not incidental. Enovar's portfolio spans switches, sockets, lighting, pumps, hardware tools, home appliances, and more.

The light above your desk

Standard LEDs in the market often struggle with efficiency and consistency. Enovar's lighting range delivers up to 120 lumens per watt, with a rated lifespan of 25,000 hours and 90% lumen maintenance across that period. Most generic bulbs fade gradually; the room becomes slightly dimmer over time without anyone noticing. Enovar's consistency ensures the light you install is the light you keep. The portfolio covers lighting solutions for every room and requirement, from everyday illumination to high-intensity and outdoor use. Products designed for longer lifespans also help reduce waste, reflecting a quiet but deliberate commitment to sustainability.

The switch as a decision

This is where Enovar's design thinking becomes most visible. The switch portfolio is organised into six distinct design categories, each created as a deliberate aesthetic direction rather than a variation of the same product. Some are designed for warm, textured interiors, brushed metallic detailing that holds its own against exposed brick or dark wood panelling. Others are built for contemporary minimalist spaces, where clean geometry and high-contrast precision echo the language of the room around them. Another line retreats quietly into the wall: ultra-modern flat-plate surfaces with a minimal visual footprint, designed to be felt more than noticed.

Beneath these finishes, the engineering holds its ground. Standard and heavy-duty variants are built for long-term durability and high switching cycles, because a switch that looks right but fails early is not a design win; it is a deferred problem. With Enovar, form and function are resolved together, not traded against each other.

Building the modern kitchen

The modern kitchen asks more of its appliances than it ever has. Enovar's kitchen range is built to meet those expectations, with reliable performance, energy-conscious operation, and refined aesthetics that sit naturally within contemporary living spaces.

Every Enovar product is distinctive by design, crafted to enhance the kitchen's character while remaining thoroughly practical. Thoughtful detailing and modern finishes ensure each appliance feels as considered as it looks.

Designed for modern households, the range eases daily routines, saves time, and makes cooking a more comfortable experience. Every product delivers dependable performance while raising the standard of the kitchen it calls home.

Tools and pump

A home's quality shows up in the details, the fittings that hold, the pressure that stays steady, the hardware that simply does what it's supposed to. Enovar's hardware and surface pump range is built for exactly that: consistent, dependable performance designed for real residential use, day after day. 

The factory behind the promise

A brand can claim anything. The manufacturing facility in Bandar, Narayanganj is where those claims are tested. Spanning 158,200 square feet, with critical production lines including miniature circuit breakers fully automated from input to final assembly, every unit is tested before dispatch. In a category where products are chosen on price alone, reliability is treated here as a design requirement, not a marketing claim.

Where it all connects

Rayhan and Nadia's apartment is now complete. The switches were chosen for their form and finish, the kitchen runs without friction, and the pumps and tools sit quietly in the background, noticed only when needed. That is the point: good infrastructure disappears into daily life and earns trust through silence. The idea of Enovar is simple: what runs through your walls deserves the same care as everything else you choose to live with.

A home built for tomorrow

The home their children will grow up in will not simply run on electricity; it will respond to it. Lights that dim or brighten based on the time of day, switches that sit flush and wear-free, sensing presence instead of relying on contact, and appliances that learn household rhythms to adjust on their own. A single integrated, intelligent system will manage everything running through the walls quietly, as good infrastructure should, by disappearing. This is where Enovar is headed: IoT-connected controls, intelligent switches that replace mechanical points with architectural surfaces, kitchen appliances that sync with daily life, and smart water heaters that cut energy and water waste before it accumulates. The ambition Enovar was never just better hardware, but infrastructure that fades into the home itself, becoming the invisible backbone of the modern household.