Sajek marks World Tourism Day with focus on indigenous culture, tourism potential
World Tourism Day 2026 was celebrated in Sajek Valley on 27 September, 2026, with cultural performances, a procession and environmental activities highlighting the destination's natural beauty, indigenous heritage and tourism potential.
The Rangamati Parbatya District Council organised the event under the supervision of the Cottage and Resort Owners Association of Sajek, with overall support from the Bangladesh Tourism Board and Bangladesh Parjatan Corporation, according to the press release.
Organisers described it as the first celebration of World Tourism Day on such a scale in Sajek. Local communities, tourism entrepreneurs and other stakeholders participated in the programme.
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The day began with a roadshow from Rangamati to Sajek, joined by the district council chairman, officials and tourism stakeholders. Following a formal inauguration with a balloon release, a colourful procession moved from Sajek Entry Point to Zero Point, showcasing local communities' traditional attire and cultural heritage.
Activities also included a cleanliness campaign, a tree-planting programme, the inauguration of a traditional food court and a photography exhibition. The official website of the Cottage and Resort Owners Association of Sajek was also launched.
Rangamati Parbatya District Council Chairman Dipan Talukder Dipu attended as the chief guest.
Special guests included Baghaihat Zone Commander Lieutenant Colonel Md Tarekul Imran, PSC, also chief patron of the Cottage and Resort Owners Association of Sajek, and Rangamati district BNP General Secretary Advocate Mohammad Mamunur Rashid, also a member of the district council.
Shwashata Chakma, the council member responsible for tourism, and other guests were also present.
Rangamati Parbatya District Council Member and Cottage and Resort Owners Association of Sajek President Suparna Deb Barman presided over the programme.
In the afternoon, a cultural programme at the Sajek Helipad premises featured artists from the Lusai, Tripura, Chakma and Marma communities, showcasing the area's diverse cultural traditions.
As part of a cultural exchange tourism initiative, invited Manipuri artists presented a special traditional dance performance accompanied by the mridang, adding another cultural dimension to the celebration.
Media representatives, tourism vloggers, influencers and tourists also attended the event.
The organisers said the celebration sought to connect Sajek's natural beauty, cultural diversity and indigenous heritage with tourism, highlighting the destination's wider potential and the cultural experiences it offers visitors.
