ROSA expands retail presence with new showroom in Cumilla
ROSA, a leading name in Bangladesh's sanitaryware and bathware industry, has expanded its retail presence with the inauguration of a new showroom in Cumilla.
Named M/S Alam Store, the showroom is owned by Shah Alam and is located at Nurpur Chowmuhani, Shudhir Pukurpar, Chawkbazar, Cumilla, according to the press release.
The new retail destination brings ROSA's sanitaryware and bathware collections together under one roof, offering customers in Cumilla and surrounding areas greater convenience in exploring products for modern bathroom spaces.
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The showroom reflects ROSA's continued commitment to making contemporary and quality sanitaryware and bathware solutions more accessible to customers across Bangladesh.
The inauguration ceremony was held on 19 September, 2026, and attended by senior officials of ROSA.
Those present included Senior General Manager and Head of Business Mohammad Razaul Islam Shiddique of ROSA; Deputy General Manager and Head of Sales Bishwajit Paul of ROSA Sanitaryware; Assistant General Manager and Head of Sales Palash Chandra Das of ROSA Bathware; Assistant General Manager and Cluster Head Sayeed Ahmed of ROSA Sanitaryware; Senior Manager of Marketing Syed Nahidur Rahman Ontu of ROSA; and Deputy Manager of Marketing SM Nahin Samrat of ROSA.
Shah Alam, proprietor of M/S Alam Store, was also present at the inauguration.
Designed to deliver a convenient and engaging product experience, the showroom provides customers with an opportunity to explore ROSA's diverse range of sanitaryware and bathware solutions in a dedicated retail environment.
The collection combines contemporary design, functionality and practical solutions to meet the evolving needs of modern consumers.
The opening of M/S Alam Store marks another step in ROSA's ongoing retail expansion strategy.
By strengthening its showroom network across key markets, ROSA continues to enhance customer accessibility while building stronger relationships with its retail partners and consumers.
With its growing retail footprint, ROSA remains committed to bringing quality, design-led sanitaryware and bathware solutions closer to customers across Bangladesh and creating a more accessible and engaging brand experience.
