Daraz launches 6.6 fest to offer deals and rewards nationwide

Daraz Bangladesh has rolled out its 6.6 Mid-Year Shopping Fest, aiming to drive nationwide sales with aggressive discounts, exclusive brand offers and enhanced shopping incentives.

The campaign, which commenced on 5 June at 8pm, will run until 10 June 2026, featuring some of the year's most competitive deals across a broad spectrum of product categories.

Positioned to capitalise on mid-year consumer demand, the campaign offers Mega Deals and Flash Sales with discounts reaching up to 80 per cent, as well as Hot Deals with up to 70 per cent off.

Customers will benefit from site-wide delivery discounts, free delivery on select products, and exclusive discount vouchers, making shopping more accessible and affordable across electronics, fashion, FMCG, home appliances, health and beauty, and lifestyle segments.

Daraz, in partnership with Harpic, has also introduced a shopping contest, offering participants the chance to win a Samsung 55-inch Smart TV and a Realme C100i smartphone.

The contest, which will run from 6 June to 15 June, will reward top-performing shoppers according to campaign participation criteria, offering further incentives to engage with the event.

To further engage shoppers, Daraz will introduce Brand Rush Hour on launch day, providing exclusive brand discounts for a limited six-hour window.

During the campaign, brand- and category-focused events such as Walton Brand Day (7 June) and Dettol Brand Day (8 June) will feature exclusive offers from leading brands.

Category-specific campaigns will also run on weekdays, enabling customers to access curated deals catering to their day-to-day requirements.

Daraz will continue to enhance its Everyday Low Price (EDLP) proposition through the Daraz Choice channel, reinforcing its commitment to affordability and convenience.

Shoppers using Daraz Choice can avail offers such as 'Buy 3 Get Free Delivery' and 'Buy 5 Get 1 Free Gift with Free Delivery', unlocking additional value on everyday essentials.

The 2026 6.6 Mid-Year Shopping Fest is backed by a robust line-up of partners.

Dettol, Unilever, and Himalaya have joined as Exclusive Platinum Partners, with Marico participating as Gold Sponsor.

Emami and Godrej have signed on as Silver Sponsors, helping deliver trusted products and attractive offers throughout the campaign.

Several payment partners have also collaborated with the campaign to enhance customer convenience and rewards.

Customers using participating bank cards will have access to exclusive collectible voucher offers.

Cardholders from Eastern Bank PLC, Midland Bank PLC, and Southeast Bank PLC can avail discounts on qualifying transactions during the campaign, maximising their savings.

Daraz Bangladesh has invited customers across the country to explore the 6.6 Mid-Year Shopping Fest via the Daraz app and dedicated campaign page, featuring daily deals, exclusive brand offers and reward opportunities.

Customers can stay updated via Daraz Bangladesh's social media channels for the latest campaign news and highlights.